Russian brand awareness must be nurtured if we hope to develop relations with China
We understand that in principle it’s important for companies to build these channels, and in this regard, I would like to make a proposal in the resolution. More than 50% of the companies that participated in the survey asked to be given the tools to find out how to work. In this regard, in practice, we are faced with a difficultly in understanding which bank to go to, Russian or Chinese... to build a settlement relationship. Here it would be good - as a recommendation - for the government and business associations to build a system to inform about possible counterparties, a certain confidentiality is needed here, but even so it could be done, and secondly, about the procedures themselves... combating money laundering, currency control, which has now become very time consuming in Russia, and in China it is also time consuming. This information system as a recommendation is the first step, so that the second step can happen, and a certain harmonisation of our approaches in the regulation of these issues — Andrey Lisitsyn, Managing Director, Financial Policy and Financial Markets Department, Russian Union of Industrialists and Entrepreneurs.
It will be very difficult for Russian goods and products in China to compete with counterparts from Southeast Asia. Why? Because China and Southeast Asia have signed agreements on duty-free trade. Accordingly, Russian goods and products cannot compete price-wise. We need to be competitive in some other way. In what way? [...] This is the role of marketing experts with a knowledge of the finer points of the Chinese market — Evgeny Bazhov, Head of the Representative Office, Financial and Business Association of Eurasian Cooperation in the People's Republic of China.
As for business priorities in terms of currencies, we’ve made an interesting discovery here. If at the end of 2020 there was, in fact, a drop in interest in the yuan, i.e., previously companies recorded that approximately 19% of their total turnover was, I repeat, in yuan, this figure really surprised us, because we thought it was less. And a desire to settle in yuan, I stress, for 2020, only 10%. Now, of course, the situation has changed significantly. By the way, there is a drop still, if we’re talking about yuan. Next, we broke down which currencies were being used for settlements in which regions. Here I would like to point out that most of our business with Asian countries is settled in dollars - 89%. But about 50% would like to give up dollars, i.e., no more than 40% of companies would like to keep the turnover. As for the yuan, 28% now settle in yuan, while 22% would be willing to continue settling in yuan. The interesting thing is that 61% are still willing to pay in roubles. There is a clear trend here. On the one hand, the yuan is becoming more interesting, and on the other hand, the rouble is even more interesting — Andrey Lisitsyn, Managing Director, Financial Policy and Financial Markets Department, Russian Union of Industrialists and Entrepreneurs.
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