Art. Creativity. AI

Artificial intelligence is being increasingly employed in music, art, publishing and other creative sectors. Recent developments in creative AI have fundamentally challenged our ideas as to the capabilities of artificial intelligence. These include GPT-3, a global language model that is not only able to create texts of any kind, but also correct grammatical mistakes and engage in dialogue. Meanwhile, art created by AI is growing in demand, with one portrait selling for USD 432,500 at a Christie’s auction. As well as being able to produce work unaided, creative AI can also be used to help people, and creative collaborations between man and machine are becoming increasingly common. There is little doubt that creative AI opens up incredible possibilities; however, it also raises questions that need to be addressed, including: what approach should be taken to regulating the creation and dissemination of works of art, texts, and music created by AI? Who retains the authors’ rights in these cases? Will AI be used as a creative aid, or will it ultimately create work independently? Is AI truly capable of creativity, or is creativity solely the domain of people? How will AI shape our understanding of art? Will people’s creativity suffer with the arrival of automation in the arts? What challenges does the emergence of artificially generated content pose? Who should bear responsibility for potentially unacceptable AI-generated content, and who should be considered the author of work created by AI — the machine itself, or the people who developed its neural network, taught it, etc.? Should developers pay royalties to people whose intellectual property was used to train machines? Could work created by artificial intelligence find demand on the market, and what artistic value do these works have?