A highly accomplished international business leader with over 20 years of experience in managing AI/IT/Software/Telecom Business Units and subsidiaries, building solutions and service offerings and profitable commercial models. Strategic, passionate about empowerment, entrepreneurial, with a reputation for integrity and sales ability. In depth knowledge of European markets, customers, business structures and local culture. Jaap currently serves as NVIDIA’s Vice President for EMEA; responsible for Consumer, Enterprise, Automotive and Embedded business units which are home to the well-known brands Tesla, DGX, Quadro and GeForce. He joined NVIDIA in 2014 and has overseen a re-structure of the European business that has seen continued growth of the consumer business while ensuring NVIDIA is at the forefront of the Artificial Intelligence revolution in diverse industries including Healthcare, Genomics, Automotive, Banking & Finance, Robotics and Medical Research. Having built a strong, agile leadership team, who responds rapidly to support the needs of our customers and partners in tackling their most complex challenges by incorporating AI into their products and operations, Jaap has ensured that the European arm of NVIDIA is a key contributor, revolutionizing industries across the globe through Artificial Intelligence. Currently based in the U.K., Jaap has worked across Europe and holds a degree in Economics from Erasmus University Rotterdam. In his spare time Jaap can be found trackside as an avid motorsport enthusiast, especially Formula 1 Grand Prix and competitive sail boat racing.