Sergey Zverev was born on November 19, 1963 in Moscow.
In 1984, he graduated Plekhanov Russian University of Economics "National Economy Planning", majoring in "National Economy Planning".
In 1990, he was a member of the group of the leading economists that designed the “500 Days” national development program.
In 1991-93, Sergey Zverev was the head of Information and Analytical Department at the Centre for Economic and Political Studies (EPIcentre). In 1993-98, he was Deputy General Director, president of the MOST Group. He was one of the founders of NTV, the leading TV company in Russia, Segodnya newspaper, and Itogi magazine.
In 1998-99, Sergey Zverev was Vice Chairman for external and internal communications of RAO “Gazprom” Management Board, and supervised the creation of Gazprom Media Holding. In 1999, he worked as the Deputy Head of the Presidential Executive Office.
Since 2000, Sergey Zverev is the Board Chairman and the President of CROS, one of the largest Public Relations and Public Affairs consultancies in Russia.
Since 2010, he has been the head of the School of Integrated Communications at the Higher School of Economics — National Research University.
Sergey Zverev is a member of a number of Russian and international communication associations, as well as advisory councils under government bodies. He is a member of Expert Council under the Finance Ministry of the Russian Federation, a member of the Independent Directors Association (IDA), Certified Director (Institute of Directors UK).
Sergey Zverev holds Russian and international industry awards; state awards.