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Vladimir Yablonsky

Vladimir Yablonsky

Chairman of association for social development
SPIEF 2018
Commercial Reputation: When One’s Word is Not Enough
Any time, the reputation of a company or person can be trampled. <...> When a trend appears, it instantly spreads around the entire industry - no matter who is right, who is to blame, everything changes instantly. All the ways that we’ve used for a long time – ratings, social responsibility and social investments – are now getting depreciated, and we need to look for completely new opportunities. <...> When we are engaged in social projects, it comes from the heart, and in many situations this can cover for a negative effect. Today we must think about artificial intelligence, about new technologies, but we must not forget about the heart