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Вафеидис Стефанос

Stefanos Vafeidis

General Manager, Coca-Cola HBC Russia
Quotes
25.05.2018
SPIEF 2018
How to Win the Trust of Tomorrow’s Consumer
The trend that we see around the world as well as in Russia for several years now is an active healthy lifestyle. More than 84% of Russian consumers think about healthy lifestyle when they go shopping. <...> 77% of consumers on the Russian market, like all over the world, pay a lot of attention to the origin of the ingredients of the products they buy and believe that the quality of the ingredients is a major factor for selection
25.05.2018
SPIEF 2018
How to Win the Trust of Tomorrow’s Consumer
They (Deloitte - Ed.) discovered that food producers react rather aggressively to these challenges. In 2016, 68% of large producers reduced sugar content in their products, 65% reduced salt content, and 50% of companies reduced the number of trans-fats in their products. Moreover, 88% of all newly launched products refer to segments and categories with low fat content, low sugar content or zero sugar content