In 1988, upon graduation from HEC (Hautes Etudes Commerciales), Paris, Loïc Tassel joined Procter & Gamble as Assistant Brand Manager. Later, he held various brand and marketing management positions in P&G’s Baby, Fabric & Home Care, and Beauty categories in France and Nordic countries. After his assignment as Marketing Director for Home Care category in Western Europe, Loïc was appointed General Manager for North-West African region in 2005. From 2008 to 2013, Mr. Tassel oversaw all Selling and Market Operations in France and then was promoted to Vice-President for France, Belgium and Netherlands. After four years as Procter & Gamble’s Vice-President responsible for the Shave Care (Gillette & Venus) business in Europe, India, Middle East and Africa, Loïc Tassel was appointed President for Europe Selling and Market Operations in 2018.