non-financial development institution
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Старрок Нил

Neil Sturrock

President for Russia, Belarus, Ukraine, Caucasus and Central Asia, PepsiCo
SPIEF 2018
Digitalization Unlocking New Opportunities in Agro-Industry
Previously, the media used to send the same message to all consumers. Now it has changed. If we take our Agusha brand, we talk to our consumers through the pages of young mothers in social networks and related communities. This is important for marketing, but it also gives us a direct connection to the consumer: they can directly express what they think about our products. It happens that the consumer is unhappy, whether it’s something with the packaging or the product itself. We receive this information and we deal with it, we bring it to the producer or to the farm where that product had been made