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Galina Sidorova

Galina Sidorova

Professor, Moscow State Linguistic University
Russia- Africa Economic Forum 2019
Doing Business in Africa: Challenges and Opportunities
I would like to point out a few common mistakes our businessmen make when they come to work in Africa. <…> Lack of understanding local mentalities leads to the gravest of errors. Further on, there are civilizational differences that must be taken into account. Without it the work is not going to go anywhere. Another important aspect is that our businessmen are preoccupied exclusively with their own profit. It would be nice to see them also thinking about the interests of African people