Bulgarian by birth, was born and lived up to eight years in Turkey, received a secondary and higher education in France. He graduated from the University in Paris with a degree in economics international economic relations. Since 1989, he has been working for LOréal, going from financial controller to General Secretary in LOréal Russia. He was at the origins of the modern cosmetic markets development in Russia. Heads the scientific direction, the advertising department and the department of corporate communications, in particular, is responsible for corporate social responsibility and sustainable development. Married, has an adult son and daughter.