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Щапов Валерий
Valery Schapov
President, Mars Russia
Quotes
06.06.2019
SPIEF 2019
“Made in” – Addressing Reputational Risk in Global Food Markets
Reputation is primarily associated with a brand, i.e. something that you want to be proud of, something which you hope will gain widespread recognition, something which people will first think of when they talk about you. In this instance, when they talk about food from Russia
06.06.2019
SPIEF 2019
“Made in” – Addressing Reputational Risk in Global Food Markets
What might our advice be to Russian producers so that they can take us [multinational corporations, – Ed.] on in international markets? The first thing would be to invest in modern production facilities. <...> Secondly, they should invest in their scientific and technological potential. The third thing would probably be staff development
06.06.2019
SPIEF 2019
“Made in” – Addressing Reputational Risk in Global Food Markets
If we were to ask the economic community what comes to mind when they think of Russia, they would cite the weak rouble, inexpensive labour, and cheap energy resources. What is it that we want? We want Russia to be viewed as a producer boasting high-tech potential, science-intensive developments, and a huge natural raw materials base
06.06.2019
SPIEF 2019
“Made in” – Addressing Reputational Risk in Global Food Markets
In developed countries especially, the consumer places a great deal of importance on who the producer is, and whether it is socially responsible or not. A great many make another choice at this stage based on how something is produced. They want to know that the producer acts in a sufficiently responsible way with regards sustainable development, whether they invest in making tomorrow’s world better than today’s. <...> Whoever invests in sustainable development today will emerge victorious tomorrow
14.02.2019
RIF 2019
Exporting Agricultural Output: The Regional Agenda
By deepening cooperation between national and regional governments, and multi-national corporations and local businesses in Russia (which largely act as suppliers in our case), we will achieve a clear breakthrough in boosting export potential