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Anna  Serebryanikova

Anna Serebryanikova

Chief Operating Officer, MegaFon
Quotes
06.06.2019
SPIEF 2019
Challenges in Regulating Competition in the Digital Economy
Regulation in the field of access to data must be developed with great care and precision. Then competition on the level of platforms will be based on a natural foundation
14.02.2019
Russian Investment Forum 2019
Big Data as a New Form of Public Administration
The big data market will reach RUB 300 billion by 2024 [...] At present, it is worth RUB 10 billion to RUB 30 billion, according to various estimates. This is ultimately explosive growth. GDP will grow by 1.5% over the same period from the use of different models using big data and artificial intelligence
25.05.2018
SPIEF 2018
The Place for Traditional Players in the Digital Economy
As soon as we try to bring the digitalization processes on lower levels, we encounter significant opposition. Whenever there is change, it's unclear to the people what is it exactly that the bosses came up with and what for. Therefore, at the moment all the big projects are launched from the top
25.05.2018
SPIEF 2018
The Place for Traditional Players in the Digital Economy
We are yet to learn what it means to be equal partners: we either act as a vendor or as a large infrastructure operator. And why do big players find it difficult to build ecosystems? Because the culture of interaction and relationships must change
25.05.2018
SPIEF 2018
The Place for Traditional Players in the Digital Economy
It's simply not enough to provide just communication services anymore. <...> We have no choice but to go beyond the borders of the traditional business that we are doing and we actually like that prospect. <...> We see a great need to become a partner for big business and for the state in joint digitalization projects. <...> We have an opportunity to scale and apply the results of our own research practically in any kind of business
25.05.2018
SPIEF 2018
Challenges and Opportunities in Delivering Digital Infrastructure
Regulatory requirements are a necessity because they’re dictated by safety. I should note the regulatory capabilities brought forth by the business and Russian producers that allowed us to significantly reduce our expectations under Yarovoy's law. We now expect to reduce our spending by more than 10 times