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Садченков Михаил
Mikhail Sadchenkov
General Director, National Brand «Made in Russia»
Quotes
24.05.2018
SPIEF 2018
Made in Russia: National and Regional Branding as Tools for Economic Development and Promoting Russia around the World
The Aurus car was developed in Russian over the course of two years. The project is the culmination of a great deal of work by manufacturers, engineers and scientists; digital twins, digital modelling, digital design and virtual modelling were all employed at the production stage. Every test was passed immediately, at the first attempt. The result is a car that people will be queuing up for, and not only in this country. Our partners in other countries will enthusiastically buy the entire range of these cars
24.05.2018
SPIEF 2018
Made in Russia: National and Regional Branding as Tools for Economic Development and Promoting Russia around the World
As yet, the kind of synergy which could unite all this simply does not exist. As a result, expenditure increases unnecessarily. <...> Today, in one way or another, over 100 actors participate in the promotion of national brands
24.05.2018
SPIEF 2018
Made in Russia: National and Regional Branding as Tools for Economic Development and Promoting Russia around the World
Much could be optimized, much could be seamlessly incorporated into a single, overarching story. This would lead to equality for the regions, which currently have no opportunities to promote their goods. Our objective is to build the kind of platform capable of taking consumer traffic, and directing it to the regions, while at the same time assisting them in increasing their reach via their own local brands. <...> We aim to create an environment and structure which can integrate all these brands and provide them with additional opportunities for development. At the same time, we want to ensure the fulfilment of our ultimate national objective