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Протасов Максим

Maxim Protasov

Head of the Russian Quality System (Roskaschestvo)
Quotes
05.09.2019
EEF 2019
Pathways to a Healthy Life in the Far East
The quality standards that goods must stick to in order to get a quality sign include requirements that we set based on the WHO recommendations among others and in close touch in the Ministry of Health. It is less or zero antibiotics in meat and dairy. It is less salt or sugar in food, especially for children. We include these norms in our advanced standards, and only the goods that comply with these requirements get a state quality sign and our assistance in their sales
05.09.2019
EEF 2019
Pathways to a Healthy Life in the Far East
62% of Russian consumers say they stick to a healthy lifestyle. I have my doubts about this number. If compared to the average number for the whole country, in the Far Eastern Federal District this number is slightly over 45%. <…> If people are not there yet, if they cannot say they strive for a healthy lifestyle, we need to do something about it
07.06.2019
SPIEF 2019
Smart Regulation of the Consumer Market
Our common goal is to build a fair and secure consumer market. There are two rules that need to be met to ensure its fairness. The first is transparent laws of the game, consistent market conditions and bona fides of the players. The second is the smart and informed consumer. There are two ways to achieve this. State control, oversight, so-called strict measures. And there is soft power that since 2015 is represented by Roskachestvo by a decree of the Russian government
06.06.2019
SPIEF 2019
Reaction Rates: Trends in the Global Chemical Industry
A centre of excellence in organic matter has been established at Roskachestvo. From next year, legislation on organic matter will come into effect, with certification bodies undergoing accreditation. Roskachestvo is working to create such a body
15.02.2019
Russian Investment Forum 2019
Counterfeits vs Everyone: The Damage to Legal Business and the National Economy
There are two basic conditions for a civilized market to shape up. The first one is clear and equal rules for all participants. The second one is consumer awareness. Work in these two areas is carried out by quality control organizations in many countries. In particular, they perform comprehensive monitoring of consumer goods, which stir concern among consumers. They identify the systemic problems in that kind of goods. They take the identified problems to the relevant agencies in their countries and influence the producers through consumer demand by telling about products openly and scrupulously. The effectiveness of combating counterfeit products in the market is ensured by instant reaction to the problem, not only from business, but from government agencies as well
15.02.2019
Russian Investment Forum 2019
Chemistry for Life
Diagnostics of enterprises is not the most common practice in Russia, even though, this mechanism has been in place since 1996. It is a governmental award in business process quality management. In other countries, it is mandatory to conduct check-ups every three years in a number of industries
14.02.2019
Russian Investment Forum 2019
Science and Society: A Strategy for Future Generations
Science works for the benefit of the society – today’s society and the future one. Science strives to improve the quality of life for today’s human and mankind, as well as the future human and mankind
25.05.2018
SPIEF 2018
How to Win the Trust of Tomorrow’s Consumer
The consumer of tomorrow is a procumer, a professional consumer, an informed, enlightened consumer. <...> 82% said they wanted to have a single reliable, understandable source of information about the goods and the quality of these goods
25.05.2018
SPIEF 2018
How to Win the Trust of Tomorrow’s Consumer
If we talk about the trend of more allegations about quality than there were before, we do see that the number of promotional activities in retail chains is growing, and their effect is not very strong by now. But permanent special offers are unprofitable for retailers or manufacturers and are already ineffective for consumers. Therefore, now the networks are switching to trends and sending a clear message that they bring you quality goods
25.05.2018
SPIEF 2018
How to Win the Trust of Tomorrow’s Consumer
Craft goods are difficult to investigate, but probably this is not necessary, because it is primarily a matter of trust. Do you trust this farmer? This is not a widespread industrial use of products. There are, of course, risks, but our task as Russian Quality System is to teach the consumer to manage these risks. If you buy from a granny, pay attention to a few simple things: colour, smell and so on
25.05.2018
SPIEF 2018
How to Win the Trust of Tomorrow’s Consumer
There is a work group that is now working on creating a single catalogue of master data. Indeed, the information is not unified. First, it affects the manufacturers, who have to fill two hundred sheets to enter two hundred chains. Second, it affects the buyers, the adequacy of obtaining information. Third, this limits the ability to manage, operate and analyse information from online cash registers, which are now collected by operators of fiscal data. This is very deep data that could be used both by consumers and manufacturers for market analysis, and state regulators to make certain decisions
25.05.2018
SPIEF 2018
Increasing Russian Life Expectancy by 2030
This year, 4.5% of the enterprises that applied for Roskachestvo audit are medical and pharmaceutical ones
24.05.2018
SPIEF 2018
Moving from the Knowledge Economy to the Trust Economy
Consumer distrust can stop people from buying, which could stop the goods turnover, or the other way around, the goods can be sold and bought normally. In some countries, this lack of consumer confidence in goods is labelled a lack of trust in government institutions
24.05.2018
SPIEF 2018
Moving from the Knowledge Economy to the Trust Economy
In many countries there is an identifier, a quality mark. <...> Russia also revived its state quality mark. Together with the Ministry of Industry and Trade we’ll begin promoting it through all available sales channels. We provide a promotion push to the best goods on the shelves in order to motivate producers
24.05.2018
SPIEF 2018
Moving from the Knowledge Economy to the Trust Economy
Three years ago, the Government decided to create an institution called Roskaschestvo. The primary reason was to create an institution of trust, to create consumer confidence in consumer goods and foods
24.05.2018
SPIEF 2018
Coordinating the International Effort Against Illicit Trafficking in Manufactured Goods: Potential Ways Forward
These problems are in three zones. The first is excessive requirements. <...> If we talk about insufficient measures, there are a lot of those too. <...> And the third area: our technical regulations contain many reasonable requirements, but often times they are just ignored <...> there are no methods for measuring a particular indicator