non-financial development institution
major organizer of congress and exhibition events
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Новиков Руслан

Ruslan Novikov

General Director of Argumenty I Facty Ltd
Quotes
07.06.2019
SPIEF 2019
Science and Life: The Boundaries of the Possible
Just a few Russian scientists are present in the public space, on the media scene. There is not enough science – be it applied, or popular, or any kind for that matter
07.06.2019
SPIEF 2019
Science and Life: The Boundaries of the Possible
What do people expect from science? Breakthroughs and discoveries. <…> But at the same time, there are lots of fears, and people expect science to save them from those fears. <…> The Russian Academy of Sciences is Russia’s most trusted institution alongside with the Russian Orthodox Church – they share the same index of trust. Why? Maybe because people are looking for soul and reason, and they believe this is where salvation is, including salvation from threats
06.06.2019
SPIEF 2019
Discovering Harmony With the Planet and Understanding Global Trends in Ecotourism
Make films and show them on National Geographic. Organize photo exhibitions and have them tour the world. Give the media a task, and let them complete the process, because sorry, but there are people living here who do not know whether Khakassia is part of Russia or not
14.02.2019
Russian Investment Forum 2019
Science and Society: A Strategy for Future Generations
We live in a brand-new world, in the world of complicated information, in the world of post-truth. Today ‘British scientists’ became a synonym for fake. Why do so many fakes hide behind science and scientists? Because the only thing we have in the world of post-truth is trust. Science trust index is incredibly high. This is one of the very few remaining values
14.02.2019
Russian Investment Forum 2019
Science and Society: A Strategy for Future Generations
As of today, science has limited access to media, and media has limited access to science. Science-oriented journalists are pretty much extinct. In comparison to the Soviet Union, we have neither media, nor journalists
12.09.2018
EEF 2018
Developing Tourism: The Cluster Approach and Exporting Tourist Services
We spent, based on different data, from 150 to 400 billion roubles to attract tourists (to the World Cup – Ed.), but we did not spend almost anything to retain them <...> Brazil, according to their data, raised USD 180 million over the following two years only from the routes made for the World Cup <...> Promotion and information is very important
26.05.2018
SPIEF 2018
Commercial Reputation: When One’s Word is Not Enough
The higher the quality of your brand and the more reverent you are to it, the more interesting it is for scammers. <...> Most people tend towards negative information. It is brighter, more interesting. Therefore, it takes colossal costs to correct their reputation
25.05.2018
SPIEF 2018
How to Win the Trust of Tomorrow’s Consumer
What happens to the new young audience that we see? People begin to personalize their information, which they consume, and reduce not only its sources, but also its volume. The desire for endless consumption of information is reduced
25.05.2018
SPIEF 2018
How to Win the Trust of Tomorrow’s Consumer
Traditional media do not have the trust of a young audience. We see some absolute trust in opinion leaders and lack of trust in traditional brands. That is, bloggers, vlogers, any personalities that are vivid and interesting to a particular audience have a colossal level of trust, they have a multi-million audience. This brings out rapid and rough spread of fakes
24.05.2018
SPIEF 2018
Tourism Cash Flows: Exporting Tourism
There is a great number of global media holdings in our country. We create a huge amount of content about tourism, that just needs to be packaged. And then we are ready to share that content —translate it or do something with it. That is the content that will bring travelers back to us again. We need to invest in information