Official consultant of the United Nations (World Trade Organization (WTO) and the United Nations) – The International Trade Centre (ITC). Accredited consultant to the European Bank for Reconstruction and Development (EBRD) on consumption, footwear and apparel market research. Member of the National Academy of Fashion Industry (NAFI).
Takes on various consulting projects.
•Overview of fashionable clothes, shoes, and accessories market: dynamics, numbers, offline–online, etc.
•Investments in fashion industry enterprises (international investment companies and Russian chains)
•Cost-benefit analysis of the fashion industry enterprises
•Problems of national production, localization
•Marketing in the fashion industry
•Advertising communications in the fashion industry
•Structure and segmentation of the fashion industry
•Brand management in the fashion industry
•Education in the fashion industry
Author of several analytical articles and materials in the trade press and professional editions. As a leading expert in the fashion industry, she regularly appears in the Russian and international media and on television: RBC, Vedomosti, Kommersant, Izvestia, Financial Times, WWD, Business of Fashion, Textilwirtschaft, FashionUnited, Kommersant FM, Business FM, RBC TV, Moscow24, etc.
Member of expert councils of leading industry editions and conferences.
She is a regular key speaker of leading industry exhibitions, contests, and conferences.
Chairman of the Board of Directors, Alibaba Group