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Olaf  Koch

Olaf Koch

Chairman of the Management Board, METRO AG
SPIEF 2018
How to Win the Trust of Tomorrow’s Consumer
Consumers know everything, all the information at your fingertips. There is already no way to get away from your obligations. That is, how you sell and what you sell will be visible to your consumers. You must comply with your obligations. This is the biggest change. It all starts with quality