non-financial development institution
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Капьев Евгений

Evgeniy Kapyev

General Director, Eksmo-AST Publishing Group
Quotes
25.05.2018
SPIEF 2018
How to Win the Trust of Tomorrow’s Consumer
A request for significance is emerging. And we see this in books: number two genre that has grown in recent years is self-improvement books. <...> It’s in huge demand, and we see it in books, services that allow you to be lazy — subscription services, platforms. There are markets where subscription services ate up the whole market in general, they occupy 30% of the market. We must be ready that they (the audience - Ed.) will be determined to receive quickly, efficiently and with a minimal effort
25.05.2018
SPIEF 2018
How to Win the Trust of Tomorrow’s Consumer
It is very important to invest in knowledge, in adaptability, in human resources, in the industry. If you think that you will become a monopolist, and this is it, you’re happy, it’s nothing like that. Your ability to adapt will worsen because of lack of competition. I believe that in Russia there is a colossal problem related to distrust and the fact that it is better to drown a competitor than to build a healthy industry
25.05.2018
SPIEF 2018
How to Win the Trust of Tomorrow’s Consumer
We must teach the consumer to be a professional