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Ершов Павел

Pavel Ershov

Chief Operating Officer, Microsoft Rus LLC
Quotes
26.05.2018
SPIEF 2018
Digital Transformation of Business: International Experience and Russian Practice
When we speak about digital transformation, we highlight four main areas of change: changes to processes; changes to ways in which we interact with customers; transforming the product, which should better respond to the current technological challenges; and – the most fundamental aspect – identifying the steps needed for your employees and customers’ employees to take advantage of this process