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Pier Paolo Celeste

Pier Paolo Celeste

Director of Moscow Office, Italian Trade Agency
Russian Investment Forum 2019
Exporting Agricultural Output: The Regional Agenda
The product itself, as well as selection, control, preservation, and presentation are key aspects of exports. In Italy, when we considered launching export operations, we began primarily by examining product champions, and initially concentrated on what we could do best of all, both in terms of quantity and quality. The regions determine for themselves what they do well, and the state controls all the parameters, deciding upon the real value of a strong product when it comes to promoting it for export