Laurent-Pierre Baculard is a partner and director in the Paris office of Bain & Company, the global management consulting firm. He leads the firm's Digital Transformations practice in EMEA. He joined Bain in 2002 and has since managed more than 150 major projects.
Laurent-Pierre's digital experience covers strategic transformation roadmap development, digital customer experience, digital disruption strategies, operations improvement, big data, and technology and people transformations for clients in the consumer products, telecom, hospitality and travel, services and utilities and private equity industries. Laurent-Pierre led an industry career for four years at France Telecom Mobiles, known as Orange, which he joined in 1992 to lead their distribution channels division in Paris. He then led several projects in the telecom and tech industries at a different consulting firm before joining Bain. Laurent-Pierre graduated from ESSEC Business School in Paris in 1989.