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Бахтина Ирина
Irina Bakhtina
Vice President for Sustainable Business Development and Corporate Affairs, Unilever Rus
Quotes
06.06.2019
SPIEF 2019
“Made in” – Addressing Reputational Risk in Global Food Markets
It seems to me that people think about reputations either when something is amiss in the country, or with the product. As a rule, international companies tend to be affected by this notion of reputation during a boycott. <...> The product may be excellent, but something is not right in the country of origin. We experienced this in 2014
06.06.2019
SPIEF 2019
“Made in” – Addressing Reputational Risk in Global Food Markets
Logistics is eating away at a great deal of what we wanted to earn from exports. <...> Today, transport subsidies are only in place for food supplies to the East, for some reason. <...> Of course, there is regulation on top of that. Clearing phytosanitary and veterinary products for export can take 3–6 times longer than usual