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Making business out of the coming age-quake
3 June 2017

For the remainder of the twenty-first century, the fastest growing consumer group in the world is projected to be people over the age of 60. This demographic ‘age-quake’ will impact the way we design products, organize shops, and hire and train service personnel. How should consumer goods groups and other sectors adjust strategies to this demographic shift? What steps should be taken to recognize the diversity in ageing populations and how should governments prepare to service the elderly?

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