The green economy is a vector for the sustainable development of the regions. The tools of this economy are innovative green technologies. These technologies are based on resource and energy conservation, reducing carbon emissions, clean transport, alternative sources of energy, organic agriculture, eco-development, and many other areas that allow the economy to grow sustainably without harming nature and while preserving a healthy environment for people to enjoy. How can the interests and capabilities of the state, business, and regional population be taken into account in the development of the green economy? Who determines the criteria for a green economy? What is the potential of this sector, and what are its prospects for growth in Russia?