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The Time for the League of Green Brands
6 September 2019
13:00—14:15
Buyer preferences and regulatory actions encourage companies to produce sustainable products.
However, even today most companies have chosen the easy way — to seem sustainable while not actually being so. One reason is the complicated process involved, because in order to become a sustainable producer, companies need to make many changes, from the thinking of top management and managerial models, rebuilding production cycles, logistics, sales and marketing, to investing significant amounts in bringing these changes about. In order to reduce environmental impact, companies need to put a lot of effort into transforming their processes.

• How does a green brand differ from a non-sustainable one?
• What are the principles of 360 brand sustainability? How can one distinguish a green brand from one that has been greenwashed?
• Why create the League of Green Brands movement and promote a sustainable agenda?
• How is true sustainability built for green brands?
Date
06.09.2019
Forum
EEF
Started at
13:00—14:15
Conference hall
Building A, level 3, Building Trust Area
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