In 2017, Russias regions began implementing goal-oriented models for improving the investment climate. Successful economic development in the regions is dependent in part on the creation of a favourable investment climate by regional authorities. A goal-oriented model is a kind of workflow algorithm which aims to solve the current problems faced by investors in regions, including connecting facilities to communications systems, access to land, and other issues. The initial outcomes of implementing goal-oriented models on the ground are already being felt, making it possible to evaluate the current state of the investment climate in Russias regions. Regions have also adopted parameters at different speeds, and not all goal-oriented models have proven straightforward to implement. How are entrepreneurs evaluating the outcomes of implementing goal-oriented models? What are the prospects for implementing goal-oriented models at the next stages?