A socially oriented non-financial development institution and a major organizer of international conventions, congress, exhibitions, business, social and sporting, public, and cultural events.

The Roscongress Foundation – a socially oriented non-financial development institution and a major organizer of international conventions, congress, exhibitions, business, social and sporting, public, and cultural events.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, and helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5000 people working in Russia and abroad. In addition, it works in close cooperation with 130 economic partners; industrialists’ and entrepreneurs’ unions; and financial, trade, and business associations from 70 countries worldwide.

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Strategic communications: a critical factor for Russia’s competitiveness in global markets
22 May 2014
17:15

To survive and thrive, Russian business leaders who are steering their operations abroad must find international partners and build new strategic alliances as well as integrate into global production chains and knowledge sharing in order to enjoy the competitive benefits on a multinational scale. Rising to this challenge will require that Russian corporations to not only be clear and transparent, but they should also embody values reflecting global leadership ambitions and focus on partnership-building. How can strategic communications and the latest branding tools be used to accomplish these goals and consequently increase Russian competitiveness in global markets?

Date
22.05.2014
Forum
SPIEF
Started at
17:15
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