If I order something from Helsinki from a Russian company, it's almost impossible to get it. For example, when you need to import these goods, you need to explain to everyone, why does a Finn want to buy something and bring it here. Then there are problems with money transfer — it is impossible to transfer to a rouble account, you need some euro account. For the boom in electronic commerce to take place, Russia needs to work out all these steps — Pekka Viljakainen, Advisor to the President, Skolkovo Foundation; Chairman, Aii Capital.
It is necessary to provide a complete chain. This is not only about delivery. For example, if the return of goods is carried out, then everything should be smooth and efficient. <...> It is necessary to work somehow with the customs. All these payment systems also need to be worked out, including legislation — Pekka Viljakainen, Advisor to the President, Skolkovo Foundation; Chairman, Aii Capital.
There are several problems with export development through e-commerce channels. First and foremost, this is the inability to provide an effective mechanism to ensure zero VAT for legal exporters. Therefore, practically all exports are carried out by private individuals. Speaking about transit, volume of electronic commerce here is very low, although Russia has unique advantages from the point of view of location. We provide the shortest path from China to Europe — Pekka Viljakainen, Advisor to the President, Skolkovo Foundation; Chairman, Aii Capital.