Every day we are witnessing how IT is changing consumer preferences, leading to rapid growth in e-commerce around the world. Russia has an exceptionally large domestic market with high growth potential domestically and also opportunities to expand in cross-border trade, high transit potential, and the potential to increase exports. Outside Moscow and St. Petersburg the growth in e-commerce is being held up by the inadequate development of logistics and information infrastructure, misalignment with consumer behaviour, and high market entry barriers. At the same time, market conditions and capacity, as well as deferred consumer demand, mean that it is possible to estimate the potential for e-commerce growth in Russia at up to RUB 7 trillion. While Russias transit potential is at the very early stages, a model based on consignment warehouses and developing infrastructure for unimpeded trade is being implemented all over the world, which then creates capacity for expanding domestic and international digital services. Who are the front-runners in the Russian and international e-commerce race? Which models, systems, solutions, and services will prevail in the integrated world three years hence? What is impeding the growth and development of international trade, and which barriers must Russia overcome to play an active role in the global digital commerce ecosystem? What is the role of the government in this process?