In recent years, world sport has often become entangled with the demonstration of national political ambitions and susceptible to sanctions, and the word boycott has once again become part of the rhetoric accompanying major competitions. The reputation of and public trust in sport has, to a greater extent, come under scrutiny from a sceptical media and populace. How can we ensure that the key decisions in world sport are made transparently and independently? What steps must be taken to strengthen Russias position in international sporting events while taking into consideration current tendencies? Are there examples of Russia successfully applying soft power in the integrated processes of world sport, and contributing to its reform? How realistic are Russias chances in bidding to host major sporting events in the context of new agreements? How can the training centres for Russias sporting teams become platforms for reinforcing confidence in Russian sport in the world arena?