A socially oriented non-financial development institution and a major organizer of nationwide and international conventions; exhibitions; and business, public, youth, sporting, and cultural events.

The Roscongress Foundation is a socially oriented non-financial development institution and a major organizer of nationwide and international conventions; exhibitions; and business, public, youth, sporting, and cultural events. It was established in pursuance of a decision by the President of the Russian Federation.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5,000 people working in Russia and abroad.

The Foundation works alongside various UN departments and other international organizations, and is building multi-format cooperation with 173 economic partners, including industrialists’ and entrepreneurs’ unions, financial, trade, and business associations from 78 countries worldwide, and 188 Russian public organizations, federal and legislative agencies, and federal subjects.

The Roscongress Foundation has Telegram channels in Russian t.me/Roscongress, English – t.me/RoscongressDirect, and Spanish t.me/RoscongressEsp. Official website and Information and Analytical System of the Roscongress Foundation: roscongress.org.

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Wine Tourism. A Strategic Asset of Wine – Producing Regions and an Inexhaustible Resource for Territorial Development
17 June 2022
10:00—11:30
Wine tourism has become one of the important areas of tourism worldwide. It plays an important role in promoting regions, strengthening the link between agriculture and tourism, and creating new business opportunities.
With a competitive advantage, the region needs to define a development strategy that will attract tourist traffic and become a source of economic benefit to the territory as well as to social and business players.

During the session, speakers will discuss various initiatives and tools for transforming infrastructure and creating a competitive wine tourism ecosystem.
What strategies and services can turn the region into a tourist attraction?
Is it possible to bring all the wine industry players together and create a unified ecosystem that can identify bottlenecks and correct strategy mistakes in time?

Topics for discussion:
• Terroir in wine and tourism. Quality of the territory as a basis for sustainable tourism development.
• Grape and wine culture as part of the cultural heritage of wine producing regions. The role of ancient heritage and winemaking history for the development of wine tourism and the identity of the territories.
• Peculiarities of formation of wine routes and excursion programs. Regional practices of creation and promotion of brand routes and complex tour products in wine tourism.
• Wine tourism and the hospitality industry: possibilities for interaction in today's reality.
• Improving laws for the development of wine tourism. State support measures.
• Development of wine tourism infrastructure. Creation of investment projects and agritourism clusters.
• Personnel training and quality system development in wine tourism.
• Wine tourism without borders. Inter-regional and international wine tourism projects.
Date
17.06.2022
Forum
SPIEF
Started at
10:00—11:30
Conference hall
Passage in zone G, VinoGrad
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