A socially oriented non-financial development institution and a major organizer of nationwide and international conventions; exhibitions; and business, public, youth, sporting, and cultural events.

The Roscongress Foundation is a socially oriented non-financial development institution and a major organizer of nationwide and international conventions; exhibitions; and business, public, youth, sporting, and cultural events. It was established in pursuance of a decision by the President of the Russian Federation.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5,000 people working in Russia and abroad.

The Foundation works alongside various UN departments and other international organizations, and is building multi-format cooperation with 173 economic partners, including industrialists’ and entrepreneurs’ unions, financial, trade, and business associations from 78 countries worldwide, and 179 Russian public organizations, federal and legislative agencies, and federal subjects.

The Roscongress Foundation has Telegram channels in Russian t.me/Roscongress, English – t.me/RoscongressDirect, and Spanish t.me/RoscongressEsp. Official website and Information and Analytical System of the Roscongress Foundation: roscongress.org.

RC personal account
Восстановление пароля
Введите адрес электронной почты или телефон, указанные при регистрации. Вам будет отправлена инструкция по восстановлению пароля.
Некорректный формат электронной почты или телефона
Marketing and Promotion of Russian Wine: From Dusk to Dawn
17 June 2022
12:00—13:30
The development of the country's economy implies the development not only of the industrial segment but also of agriculture, in particular viticulture. However, it is impossible to develop a sector which is practically "forbidden". This affects not only the industry itself, but also all sectors directly or indirectly related to it. The lack of promotional tools and restrictions leads us to a situation where the consumption of quality domestic wine is virtually forbidden. The undeveloped culture of alcohol consumption in our country, in turn, leads to an increase in the illegal production of these products, with all the negative consequences for the health of citizens and the Russian economy.
In the context of the President of the Russian Federation V. Putin's order to adopt a set of measures to increase the promotion of domestic wines in the domestic market, the panellists will raise topical issues for the industry. In particular, experts will express their views on legislative restrictions, which impede full promotion of domestically produced wines. How can one speak about the industry when it is practically impossible to promote wine? And is it even possible to think of legislative mechanisms that would really help the industry to develop?

(Marketing in the Russian wine industry – product, pricing, sales and distribution channels, promotion. Branding and positioning)
Date
17.06.2022
Forum
SPIEF
Started at
12:00—13:30
Conference hall
Passage in zone G, VinoGrad
Analytics on the topic