When a company wishes to increase its exports, one of the first things it needs to do is identify promising destination countries. In order to do this, the company will ideally have an experienced team of marketing specialists, or have engaged the services of a marketing company. This approach to selecting a market enables the company in question to collect as much information as possible, which will aid them in making the correct decision. This will translate into reduced costs when planning an export project, maximized profits from shipments, and/or a quicker process when completing a deal. However, not every company is in a position to conduct market research. In these instances, an express evaluation can prove beneficial to companies which are looking to draw up a list of promising destination markets.