A socially oriented non-financial development institution and a major organizer of nationwide and international conventions; exhibitions; and business, public, youth, sporting, and cultural events.

The Roscongress Foundation is a socially oriented non-financial development institution and a major organizer of nationwide and international conventions; exhibitions; and business, public, youth, sporting, and cultural events. It was established in pursuance of a decision by the President of the Russian Federation.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5,000 people working in Russia and abroad.

The Foundation works alongside various UN departments and other international organizations, and is building multi-format cooperation with 173 economic partners, including industrialists’ and entrepreneurs’ unions, financial, trade, and business associations from 78 countries worldwide, and 188 Russian public organizations, federal and legislative agencies, and federal subjects.

The Roscongress Foundation has Telegram channels in Russian t.me/Roscongress, English – t.me/RoscongressDirect, and Spanish t.me/RoscongressEsp. Official website and Information and Analytical System of the Roscongress Foundation: roscongress.org.

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New National Brands Based on Cultural and Historical Traditions
16 June 2022
09:00—10:15
One of the threats globalization brings around is the loss of peoples’ cultural identity. That is why the demand for national and ethno-specific products is increasing in the modern world, while historical cultural codes are becoming especially relevant. Unique products based on cultural specifics and peculiarities of a particular territory are replacing globally unified products. Combining production and cultural codes with creative industries such as fashion, architecture, film, design, and digital media can help create new brands, plus form an attractive image of their places of origin. How can we encourage the use of cultural and historical heritage as a foundation for today's global brands? How can it stimulate the economic growth of a country? How can medium and small-sized businesses join big corporations and integrate into global production chains? What are the international practices of heritage-based brand building?
Date
16.06.2022
Forum
SPIEF
Started at
09:00—10:15
Conference hall
Congress Centre, conference hall B4
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