A socially oriented non-financial development institution and a major organizer of nationwide and international conventions; exhibitions; and business, public, youth, sporting, and cultural events.

The Roscongress Foundation is a socially oriented non-financial development institution and a major organizer of nationwide and international conventions; exhibitions; and business, public, youth, sporting, and cultural events. It was established in pursuance of a decision by the President of the Russian Federation.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5,000 people working in Russia and abroad.

The Foundation works alongside various UN departments and other international organizations, and is building multi-format cooperation with 173 economic partners, including industrialists’ and entrepreneurs’ unions, financial, trade, and business associations from 78 countries worldwide, and 188 Russian public organizations, federal and legislative agencies, and federal subjects.

The Roscongress Foundation has Telegram channels in Russian t.me/Roscongress, English – t.me/RoscongressDirect, Spanish – t.me/RoscongressEsp and Arabic t.me/RosCongressArabic. Official website and Information and Analytical System of the Roscongress Foundation:roscongress.org.

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The Made in Russia Brand: Consumer and Business Patriotism in the Service of Import Substitution
16 June 2022
09:00—10:15
It is no longer just a brand and a symbol; new challenges have led to the creation of the all-Russian ‘Made in Russia’ movement. Thousands of entrepreneurs and hundreds of thousands of citizens have rallied under the common slogan: ‘Made in Russia’. Today, manufacturers and consumers have access to a single ‘Made in Russia’ information system: dozens of digital services and special projects are starting to operate. Business, citizens, and the state have responded to the challenges posed to the Russian economy with a broad rise in business patriotism across the country. According to a recent survey by the All-Russian Center for the Study of Public Opinion (VTsIOM), 68 percent of the Russian population believes that Russian companies will be able to substitute foreign companies in full or greater volume, 66 percent would prefer Russian goods to foreign ones, and 57 percent believe that domestic goods are superior to foreign ones. This data indicates the broad opportunities and opening prospects for real support and development of import substitution in Russia. However, all those who wish to participate in the import substitution and promotion of the ‘Made in Russia’ brand will certainly have to find a unified development strategy to benefit the end users – state and society. How to grow and meet the demand for domestic products at the same time? What soft and hard mechanisms can be used to ensure quality assurance and standards of products? How can the state help to strengthen the position of companies engaged in import substitution? What demands do citizens have for information about Russian goods? What will allow goods made in Russia to be promoted more effectively in foreign markets? What is the DNA of values and meanings that should be embedded in the national ‘Made in Russia’ brand? What special projects, services, media content and other solutions can the ‘Made in Russia’ ecosystem offer to businesses and consumers?
Date
16.06.2022
Forum
SPIEF
Started at
09:00—10:15
Conference hall
Pavilion G, conference hall G7
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