A socially oriented non-financial development institution and a major organizer of nationwide and international conventions; exhibitions; and business, public, youth, sporting, and cultural events.

The Roscongress Foundation is a socially oriented non-financial development institution and a major organizer of nationwide and international conventions; exhibitions; and business, public, youth, sporting, and cultural events. It was established in pursuance of a decision by the President of the Russian Federation.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5,000 people working in Russia and abroad.

The Foundation works alongside various UN departments and other international organizations, and is building multi-format cooperation with 173 economic partners, including industrialists’ and entrepreneurs’ unions, financial, trade, and business associations from 78 countries worldwide, and 188 Russian public organizations, federal and legislative agencies, and federal subjects.

The Roscongress Foundation has Telegram channels in Russian t.me/Roscongress, English – t.me/RoscongressDirect, and Spanish t.me/RoscongressEsp. Official website and Information and Analytical System of the Roscongress Foundation: roscongress.org.

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Financial Wellness Culture Code: How Media Forms Behavioral Patterns
16 June 2022
17:00—18:15
"Our people do not take cabs to the bakery" – this quote from a legendary 1960’s comedy by Leonid Gaidai has for decades shaped specific behavioral attitudes in the Russian-speaking society. The wealth of world cinema and media has numerous examples when real-life financial situations (whether it is desire to get rich, pay off a debt, or to invest in the stock market) formed the narrative in popular films or reality shows. A striking example is a long-running television African hit series called "Scandal!", a drama that revolves around personal finance issues. Interesting media products with a financial-educational component have also emerged in Russia in recent years. How can we turn edifying ideas into content that is popular with the audiences? What role will cultural initiatives play in shaping a new financial culture for children and adults alike?
Date
16.06.2022
Forum
SPIEF
Started at
17:00—18:15
Conference hall
Pavilion G, conference hall G5
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