Our Indian friends have created a department in the Ministry of Science that deals with the external environment. They are promoting their solutions very actively. This is technological diplomacy. In [Russia], when we talk about BRICS or about cooperation, for example, with India, there is no technological agenda and no IT agenda. Our diplomats don’t talk about it at all — Andrey Bezrukov, President, Technological Sovereignty Exports Association; Professor, Department of Applied International Analysis, MGIMO University.
We need to create Russian hubs in friendly countries, not just offices, call centres, branding, PR, or marketing […] I don’t fully understand who digital attachés are. I’m afraid that few people understand where these individuals come from or what experience they have in IT or sales [...] I would like these people to have a status or to at least have the rank of deputy ambassador — Lev Matveev, Chairman of the Board of Directors, SearchInform.
When we enter certain markets in order to export equipment from Russia, we see that there is no marketing support. We have to enter these markets through partners because we don’t have a serious sales network. Any support from the government in terms of promoting Russian companies would be useful — Ruslan Vagizov, Director, ICL Services.