A socially oriented non-financial development institution and a major organizer of nationwide and international conventions; exhibitions; and business, public, youth, sporting, and cultural events.

The Roscongress Foundation is a socially oriented non-financial development institution and a major organizer of nationwide and international conventions; exhibitions; and business, public, youth, sporting, and cultural events. It was established in pursuance of a decision by the President of the Russian Federation.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5,000 people working in Russia and abroad.

The Foundation works alongside various UN departments and other international organizations, and is building multi-format cooperation with 173 economic partners, including industrialists’ and entrepreneurs’ unions, financial, trade, and business associations from 78 countries worldwide, and 188 Russian public organizations, federal and legislative agencies, and federal subjects.

The Roscongress Foundation has Telegram channels in Russian t.me/Roscongress, English – t.me/RoscongressDirect, and Spanish t.me/RoscongressEsp. Official website and Information and Analytical System of the Roscongress Foundation: roscongress.org.

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Innovation in Advertising Technology. Brands 3.0
16 June 2022
17:15—18:15
Technological progress not only develops countries, cities, and companies, but also communication. Innovation in advertising is characterised by the emergence of new interactive technologies, which in today’s world are a driver of societal development as well as a way of doing business effectively.
Innovations in advertising technology involve data and analytics, algorithmic content programming, the emergence of new "universes’’, and the active deployment of AI.
Speed is crucial for innovation; the technological communication space moves at lightning speed.
During the session, experts will discuss:
• What new technological solutions for business exist in the advertising technology market?
• Digital universes and their relation to the promotion of products and services
• What are the specifics of packaging and promoting new products, the so-called brands 3.0?
• DeepTech as a new industry vector
Date
16.06.2022
Forum
SPIEF
Started at
17:15—18:15
Conference hall
Pavilion G, Innovation Space
Analytics on the topic