Healthy Regions: Projects and Best Practices
Promoting healthy life style is a key tool to preserve the nation’s health
The numbers are always the same: roughly 60% of a person’s health depends on them. If we fail to utilize this enormous resource, if we do nothing to promote healthy life style, we obviously lose leverage for changing demographics and other healthcare-related factors — Oleg Salagay, Deputy Minister of Health of the Russian Federation.
Russia is forming a practice of involving people in public health projects
I would like to mention a programme that aims to reduce alcohol consumtion in workforce. We developed it together with Yugra and SKOLKOVO teams. ASI [Agency for Strategic Initiatives, – Ed.] spoke highly of it. It involves training workers to control their alcohol consumption through work teams. <…> I can give you another example. We have agreed to develop a mobile app that analyzes a person’s medical record and sends them a reminder about their medical appointments or time to take their meds. This project will be operated by a non-profit organization — Natalia Komarova, Governor of Khanty-Mansi Autonomous Area–Yugra.
We have created a project called Love Your Health. We are striving to get all social groups and communities involved. <…> This year, we are planning to host five festivals in five Russian cities. This is a multi-level event with a mandatory educational part, a mandatory part that brings in local producers, healthy food, sports, contemporary art, etc. We will make films about these activists, these normal and cool guys that change themselves and their cities though healthy life style, and of course, we will spread them through social networks. The ultimate element of our project will be an online system – an aggregator, a mobile app – that will consolidate all the ecosystem parts and help locals see all the healthy life style initiatives — Nonna Materkova, Founder of the Research Centres "Creative Practices" and "Calvert 22"; Russian representative to the International Advisory Council of the Creative Industries Federation .
Existing policy to maintain public health is not effective enough
All the measures we discuss here should, first of all, aim to maintain health in those people who are still healthy. <…> Do many initiatives originating from the healthcare system, from the government result in something like this? Initiatives that the government implanted in the public opinion – antismoking and anti-alcohol concepts – led to some positive results, but they did not have an impact on the nation’s health. Look at the performance – nothing to write home about — Alexander Rasumov, President, National Spa Association; Member of the Russian Academy of Sciences.
Motivating people to adopt healthy life style
We need to inspire people not to just keep fit, but address their intelligence, which will help them fight new diseases, the ones that mostly hit our mental health — Nico Van Hoecke, President, Eastern Europe, Middle East, Africa (EEMEA), MSD.
Individual approach to managing health based on diagnostics
In order to manage somebody’s health we need to understand the person’s status. <…> We have created eight computer-based diagnostics technologies that take 15 minutes to come up with full description of a person’s health. And then they come up with further recommendations. This is what we call health management. If we do not tackle this, we will keep saying that we do not have enough time or money — Alexander Rasumov, President, National Spa Association; Member of the Russian Academy of Sciences.
We need to understand whether we as doctors, as a professional community are prepared for mass sports. In order to make involvement in physical activity last, we need to get through to each and every person and recommend them the right amount of physical exercise. <…> We have training programmes for medical practioners to help them with specific individual consultations — Victoria Badtieva, Head of Branch No. 1, Moscow Centre for Research and Practice in Medical Rehabilitation, Restorative and Sports Medicine, City of Moscow Department of Health, Professor, I.M. Sechenov First Moscow State Medical University of the Ministry of Health of the Russian Federation.
Involving business in improving the nation’s health
Another area is to involve large businesses. On top of them creating and maintaining their own corporate medical centres, they are active in providing cutting-edge equipment for our medical clinics. Besides, they support children’s athletic teams, adults’ athletic teams, and their travels to take part in competetions — Aleksey Struchkov, First Deputy Prime Minister of the Republic of Sakha (Yakutia).
Athletic events must be supported by healthcare-related private businesses, i.e. private clinics, drug stores, those people who can provide medical or pharmaceutical services in return for advertising. We support a whole range of marathons and hockey events — Anton Buzdalin, General Director, eApteka.
The material was prepared by the Russian news agency TASS