The material and spiritual values created in the past provide an opportunity for cultural tourism. Additionally, they act as a resource base for a multitude of projects in the broadest field of creative industries. There is a gradual transition to effective use of cultural heritage sites. With the aim of boosting Russias tourist appeal, increasing recognition of domestic brands, and creating a positive image of the country, the year 2022 has been declared the Year of Folk Art and Intangible Cultural Heritage of the Peoples of Russia. Culture and heritage are becoming a development driver for the modern territories and cities far removed from the metropolitan areas. Alongside creating new sources of growth for the regional economies of the North, heritage contributes to another equally important task: the preservation of the indigenous Northern customs and traditions, their cultural code. How to combine the efforts of government, business, professional communities, civil society, and the private sector to preserve the heritage? What role do digital technologies and platforms play in preserving and promoting Russias cultural diversity? How to form a digital ecosystem to store and transmit information, as well as generate content based on crafts, trades, and intangible cultural heritage, including epic and oral traditions of the indigenous peoples? How to protect a countrys economic interests through the preservation and transmission of the cultural code?