NFT <...> is an extra way of attracting attention. We all are after traffic, hype and going viral. <...> What can it entail? It can entail a completely different way of content monetization, because now an information unit is basically a piece of art. <...> I think that when it comes to media, watch to earn will be developing as metaverses evolve — Olga Piven, Chief Executive Officer, RTVI.
It [NFT, – Ed.] means a broader funnel of consumers, because all museums – both public and private – have an incredible number of pieces, and nobody knows about that. <...> If somebody gets to own NFT for a certain piece, they can put a digital certificate in their metaverse office that they own Madonna’s digital copy, per say. There is nothing wrong with that. Madonna will stay where she has always been, but there will be more traffic to see the original. It means that the value of the original will be growing because of digital certificates – they broaden your experience and make everybody want to see the actual artefact — Руслан Мусин, Supervisor, NFT Marketplace Joy Space.
We [the Polytechnical Museum, – Ed.] view the digital layer as our second life. <...> Imagine you have a unique – let’s say – microscope. You do not just digitize it – you make its full-scale model. You understand the parameters, so start modelling experiments of that particular time. It is way more interesting, because it creates additional value and an opportunity for a rediscovery, — Milhail Kossolapov, Deputy Director in Charge of Finance, The Pushkin State Museum of Fine Arts.