Management Analytics in the VUCA World
The acronym VUCA (volatility, uncertainty, complexity, ambiguity) describes the volatile and complex environment of the modern world, where stability is not guaranteed. The term was coined in the 1990s by the U.S. military. Conflicts on the periphery of the Soviet and American spheres of influence, as well as the Gulf War and the war in the Balkans demonstrated the growing influence of information on the success of diplomatic and military campaigns. Information has become the main weapon capable of destroying entire armies without a single shot being fired on the battlefield, blowing up established political systems, and controlling the opinions of millions of people. Today, the term ‘VUCA world’ is used by the business community to describe the environment in which companies operate. These characteristics have also become relevant because of a multitude of reasons: rapidly developing technologies, the expansion of the information space that forces people to process huge volumes of information, rapidly aging professions, inability to forecast more or less distant future, the combination of different social roles, etc. The ability to navigate and make quick decisions in such conditions is the key to the success of any company. How important is the role of analytics in making managerial decisions in various industries today? How can systems analytics help to counteract uncertainty? What modern analytical tools/systems are used by the largest companies to level out risks and predictive analytics? What is the right way to work with big data for management decisions? Contextual decision intelligence (CDI): why is it important? Problems and opportunities of using commercial big data for public administration and development of the country?
Congress Centre, conference hall D2