A socially oriented non-financial development institution and a major organizer of international conventions, congress, exhibitions, business, social and sporting, public, and cultural events.

The Roscongress Foundation is a socially oriented non-financial development institution and a major organizer of international conventions; exhibitions; and business, public, sporting, and cultural events. It was established in pursuance of a decision by the President of the Russian Federation.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, and helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5000 people working in Russia and abroad. In addition, it works in close cooperation with 160 economic partners; industrialists’ and entrepreneurs’ unions; and financial, trade, and business associations from 75 countries worldwide.

The Roscongress Foundation has Telegram channels in Russian (t.me/Roscongress), English (t.me/RoscongressDirect), and Spanish (t.me/RoscongressEsp). Official website and Information and Analytical System of the Roscongress Foundation: roscongress.org.

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Women in the Creative Industries
4 June 2021
17:00—18:15
KEY CONCLUSIONS
Creative industries will have an increasing presence in the world economy

The economic aspect of creative industries is very important. The current year 2021 has been declared the International Year of Creative Economy for Sustainable Development by the UN. The creative industry is the most dynamic sector of the economy today. If we take the global average indicators or growth rates, this is 12–14% per year — Galina Karelova, Deputy Chairman of the Federation Council of the Federal Assembly of the Russian Federation.

The structure of workforce will change in the near future. [...] Taking into account that we have a new generation [Millennials with new demands], we need the economy to create jobs that will enable these young people to be fulfilled. What are creative industries? This is when the proportion of creative labour in the cost structure of goods or services is considerable and the proportion of added value is high. That’s why the rate of growth is so high — Gulnaz Kadyrova, Deputy Minister of Industry and Trade of the Russian Federation.

Women are actively included in the economic development agenda of creative industries

We have conducted a study on the role of digital services in the development of the creative economy. It turned out that half of the female entrepreneurs who consider themselves part of creative economy work in the areas of marketing, training and architecture. In 80% of cases these are micro and small businesses up to 15 people — Marina Zhunich, Director for Government Relations Google Russia.

I heard at the Forum that the proportion of women in creative industries is approximately 30%. Nevertheless, the one statistic that I was able to make use of says that the proportion of women in the creative industries is higher — approximately 58% — Galina Karelova, Deputy Chairman of the Federation Council of the Federal Assembly of the Russian Federation.

ISSUES
Creative industries in Russia are generally underdeveloped

In Russia, I had a look at the statistics, the proportion [in general economy structure] of the creative industries is 2–4%. This, of course, is a miniscule share. The creative sector of the economy presupposes a connection with human intellectual activity, a creative approach, and innovative technologies. And in this respect, traditional arts and crafts, creative activities, of course, first and foremost in education, in culture — all this testifies to the big contribution of women’s participation in the development of the creative sector — Galina Karelova, Deputy Chairman of the Federation Council of the Federal Assembly of the Russian Federation.

We are quite actively exploring where Russia is located with regard to soft-power ratings. The situation is not very cheerful. According to generally accepted ratings, we are falling. And it is the creative industry, the content that can be cross-border thanks to modern technologies, that is the focus for us in order that we maintain our position and promote our cultural code all over the world — Olga Piven, Managing director, RTVI.

Women feel vulnerable when competing with men in the business environment

It is well-known that the difference in salary in Russia between men and women is still much greater than the acceptable 30%. In case of equal competency a man evaluates himself at 120%, a woman at 70%. And this has no relation to objective indicators — Julia Varshavskaya, Chief Editor, Forbes Life, Forbes Woman.

While the vast majority of women are involved in education — more than 80% — in science, the situation is slightly different, and it does, of course, need to be corrected. [...] There are not so many young girls in laboratories. We see men working in the laboratory and among them is one woman. Nobody is making a claim for the supremacy of women — Elena Druzhinina, Deputy Minister of Science and Higher Education of the Russian Federation.

It is necessary to take a step and learn to talk about one’s achievements. We are so thoroughly discussing the great potential of women’s leadership role that is demonstrated in the creative economy. But until we can talk about what we have achieved, and as long as we aren’t able to package our achievements in a way that will be attractive to investors, employers, partners, hardly anything will be achieved — Marina Zhunich, Director for Government Relations Google Russia.

SOLUTIONS
State support for creative industries will strengthen the role of women in them

We can help to ensure that projects for including women themselves in the development of creative industries has support in Russia... It is necessary to adopt laws which allow the regulatory prescription of support measures, to give a more precise definition, because we have different understandings of what the creative industry is — Galina Karelova, Deputy Chairman of the Federation Council of the Federal Assembly of the Russian Federation.

For a rather high proportion of creative work, certain benefits are needed for people who are employed in this area. First of all, this is allowances for salary. Take IT, the industry adopted these decisions, if you remember, there was the norm in the Tax Code for a discounted rate. Such a solution was found, and, possibly, in other sectors of the creative industries, it is necessary for us to return to this issue and look at it — Gulnaz Kadyrova, Deputy Minister of Industry and Trade of the Russian Federation.

The material was prepared by the Russian news agency TASS