A socially oriented non-financial development institution and a major organizer of nationwide and international conventions; exhibitions; and business, public, youth, sporting, and cultural events.

The Roscongress Foundation is a socially oriented non-financial development institution and a major organizer of nationwide and international conventions; exhibitions; and business, public, youth, sporting, and cultural events. It was established in pursuance of a decision by the President of the Russian Federation.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5,000 people working in Russia and abroad.

The Foundation works alongside various UN departments and other international organizations, and is building multi-format cooperation with 173 economic partners, including industrialists’ and entrepreneurs’ unions, financial, trade, and business associations from 78 countries worldwide, and 179 Russian public organizations, federal and legislative agencies, and federal subjects.

The Roscongress Foundation has Telegram channels in Russian t.me/Roscongress, English – t.me/RoscongressDirect, and Spanish t.me/RoscongressEsp. Official website and Information and Analytical System of the Roscongress Foundation: roscongress.org.

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The Age of Pioneers: Global Events as a Safe and Effective Communication Channel in the New Reality
5 June 2021
12:00—13:15

Events have always been one of the business community’s key communication tools. New relationships are established, agreements are signed and important decisions affecting entire industries are made on the sidelines of major events. Experts have observed that the enforced mass exodus of businesses to the online space in 2020 has increased the value of offline communications. This is why the first major forums and exhibitions are attracting interest and seeing demand from business. The top priority for organizers of these events today is safety, and the event industry has been the first to adapt to the demands of the new reality. By taking a conscious approach and involving all concerned parties, it is possible to create an event ecosystem that meets all the requirements for organizing a safe and effective event. What communication trends are being observed today? How are events, which are among the most effective communication channels for market participants, transforming in the light of this? How can hybrid and phygital formats help to ensure the safety of participants? Is it possible to create a ‘green corridor’ between the aeroplane cabin and the conference hall for event participants? What are the best practices from global events in the post-COVID period?


Date
05.06.2021
Forum
SPIEF
Started at
12:00—13:15
Conference hall
Congress Centre, conference hall B1
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