Events have always been one of the business communitys key communication tools. New relationships are established, agreements are signed and important decisions affecting entire industries are made on the sidelines of major events. Experts have observed that the enforced mass exodus of businesses to the online space in 2020 has increased the value of offline communications. This is why the first major forums and exhibitions are attracting interest and seeing demand from business. The top priority for organizers of these events today is safety, and the event industry has been the first to adapt to the demands of the new reality. By taking a conscious approach and involving all concerned parties, it is possible to create an event ecosystem that meets all the requirements for organizing a safe and effective event. What communication trends are being observed today? How are events, which are among the most effective communication channels for market participants, transforming in the light of this? How can hybrid and phygital formats help to ensure the safety of participants? Is it possible to create a green corridor between the aeroplane cabin and the conference hall for event participants? What are the best practices from global events in the post-COVID period?