A socially oriented non-financial development institution and a major organizer of nationwide and international conventions; exhibitions; and business, public, youth, sporting, and cultural events.

The Roscongress Foundation is a socially oriented non-financial development institution and a major organizer of nationwide and international conventions; exhibitions; and business, public, youth, sporting, and cultural events. It was established in pursuance of a decision by the President of the Russian Federation.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5,000 people working in Russia and abroad.

The Foundation works alongside various UN departments and other international organizations, and is building multi-format cooperation with 173 economic partners, including industrialists’ and entrepreneurs’ unions, financial, trade, and business associations from 78 countries worldwide, and 188 Russian public organizations, federal and legislative agencies, and federal subjects.

The Roscongress Foundation has Telegram channels in Russian t.me/Roscongress, English – t.me/RoscongressDirect, and Spanish t.me/RoscongressEsp. Official website and Information and Analytical System of the Roscongress Foundation: roscongress.org.

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Microblogging: The Potential of Influencers in Business and Education
2 June 2021
10:00—11:30
The social media market has doubled in size since 2019. The pandemic was a catalyst for this growth. According to the ADinBlog service, Russian bloggers earned almost RUB 6 billion in 2020 from creating advertising posts and stories in Instagram alone.
Brands saw significant growth in social media sales during the lockdown.
Bloggers, for their part, aware of the power of influencer marketing, create their own products that they successfully sell through their accounts. The range of goods and services from influencers is becoming richer and more diverse with merchandise, courses, cosmetics, baby products, and sports camps.
How does microblogging increase its potential in business and education?
Date
02.06.2021
Forum
SPIEF
Started at
10:00—11:30
Conference hall
SPIEF Junior, courtyard
Analytics on the topic