A socially oriented non-financial development institution and a major organizer of international conventions, congress, exhibitions, business, social and sporting, public, and cultural events.

The Roscongress Foundation is a socially oriented non-financial development institution and a major organizer of international conventions; exhibitions; and business, public, sporting, and cultural events. It was established in pursuance of a decision by the President of the Russian Federation.

The Foundation was established in 2007 with the aim of facilitating the development of Russia’s economic potential, promoting its national interests, and strengthening the country’s image. One of the roles of the Foundation is to comprehensively evaluate, analyse, and cover issues on the Russian and global economic agendas. It also offers administrative services, provides promotional support for business projects and attracting investment, and helps foster social entrepreneurship and charitable initiatives.

Each year, the Foundation’s events draw participants from 208 countries and territories, with more than 15,000 media representatives working on-site at Roscongress’ various venues. The Foundation benefits from analytical and professional expertise provided by 5000 people working in Russia and abroad. In addition, it works in close cooperation with 160 economic partners; industrialists’ and entrepreneurs’ unions; and financial, trade, and business associations from 75 countries worldwide.

The Roscongress Foundation has Telegram channels in Russian (t.me/Roscongress), English (t.me/RoscongressDirect), and Spanish (t.me/RoscongressEsp). Official website and Information and Analytical System of the Roscongress Foundation: roscongress.org.

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Preserving Cultural Diversity in the Age of Global Digital Platforms
4 June 2021
17:00—18:15
KEY CONCLUSIONS
Content with national uniqueness is becoming more interesting globally

Highly national content (French, Mexican, Italian) is actually becoming an export item not for the diaspora, but an object of interest for an international audience, — Irina Gofman, President, Chief Executive Officer, Viasat World Limited.

We need to try to create local content. Our Spanish work was so successful because it was Spanish. It reflected social issues that are relevant to Spain, — Erik Barmack, Founder, Wild Sheep Content.

Content must be entertaining in order to be scaled more broadly

Good chains understand that the main goal is to create an entertainment product. You don’t need to squeeze excessively with the social theme, — Erik Barmack, Founder, Wild Sheep Content.

ISSUES
Stiff competition between Russian and international platforms

The consumer’s demands have increased dramatically, which is largely due to the absolutely wild competition that we have on the Russian market. And it turns out that pressure will be put on the players’ market, that the market isn’t so big, competition comes from global players, competition comes from Russian players, and content prices are increasing. And this will leave a big imprint on the requirements for the platforms themselves: either develop more efficiently or consolidate, — Oleg Tumanov, Founder, Chief Executive Officer, IVI.

I’m more concerned (due to the fact that I manage a holding) about what to do with the business. In this sense, how do I compete with the giants, whom they cited here, on Russian territory? In this sense, there may indeed be a lot of pressure, and it may be impossible to get by without certain regulations and some defensive moves, — Vyacheslav Murugov, General Director, CTC Media; Deputy General Director for Entertainment Broadcasting, National Media Group; President, NMG Studio.

Brain drain

Another big challenge is the reorientation of our most talented production teams. It’s probably no secret to anyone that Netflix is actively hunting talented managers and talented teams in our market today, — Anton Gorelkin, Member of the Committee of the Council of the Federation of the Federal Assembly of the Russian Federation on Information Policy, Information Technology and Communications.

SOLUTIONS
Maintain a variety of platforms and content to drive development

We have to take into consideration both producers and consumers and ensure their diversity. This is essential for manufacturers in terms of innovation [...] Diversity generates new innovations [...] National and cultural diversity leads to these different models, and they, in turn, further promote innovations as positive feedback. All this, of course, is happening at the global level, and this [...] cannot be local, — Elena Rovenskaya, Program Director, International Institute for Applied Systems Analysis (IIASA).

Support from regulators

We need to focus on supporting domestic services and promoting and helping them, — Anton Gorelkin, Member of the Committee of the Council of the Federation of the Federal Assembly of the Russian Federation on Information Policy, Information Technology and Communications.

As for the regulators, of course, we would expect a more predictable legislative policy so that we can understand what we should focus on. Of course, it’s crucial to support access to the capital market [...] given the path that the Russian media market is taking, moving from 100% piracy to more legitimate models. We are still in the process of educating the user that content needs to be consumed on legal platforms and that you have to pay for it, and this also requires some legislative support, — Oleg Tumanov, Founder, Chief Executive Officer, IVI.

Regulation should be deliberate [...] We should be open to Western content on large platforms, but not to the platforms themselves. We can’t cut off the opportunities for Russian players to enter open capital markets [...] We need to think about how to effectively separate ownership and control. And one more innovation that we are discussing, which I suggest we think about, is to nevertheless introduce a restriction on the distribution of foreign content within a single platform [...] At the same time, we will certainly support the creation of partnerships between Russian and Western players, — Anton Gorelkin, Member of the Committee of the Council of the Federation of the Federal Assembly of the Russian Federation on Information Policy, Information Technology and Communications.