Any job should be done by professionals. Effective communication with a wide audience [is impossible – ed.] without the kind of expert analysis, experience, and resources concentrated in media holding companies, tech giants, and government bodies. <...> And without forming close and equal partnerships with the scientific communities, this process will certainly be neither effective nor impactful — Yulia Golubeva, Deputy General Director, Gazprom-Media Holding.
The race for tech solutions and discoveries <...> does not negate the arms race, if we take a global view. However, if we concentrate solely on the arms race, then we will lose the very essence of what it is to be human. A human must create, they have a need to invent — Sergei Lyulin, Deputy President, Russian Academy of Sciences.
There is a clear algorithm which unites creativity and science. And it is a simple one, consisting of an idea, a hypothesis, and an experiment. In each area, this algorithm works very smoothly — Sergey Pershin, General Director, Centre for the Development of Cultural Initiatives.
If we want people to join the sciences, we must demonstrate what awaits them there. And what awaits them is an environment where a young scientist <...> is a person who is very much in demand, who has a very distinguished position in society, and, above all, has access to genuinely limited resources. By ‘limited resources’, I mean knowledge and the luxury of communicating with colleagues, including from the creative industries — Denis Sekirinsky, Deputy Chief of the Presidential Directorate for Science and Education Policy .
Tradition in science is very important. However, this does not mean that nothing should change. Once creative people join the sciences, changes will happen. Work opportunities need to be created for these scientists — Sergei Lyulin, Deputy President, Russian Academy of Sciences.
If the applied sciences want to be popular, they need to follow the example of the creative industries. That means commercialization, efficiency, and a business-minded approach. And again, the fundamental sciences must also understand that they are a driver and indicator [of civilization – ed.] — Andrey Krichevsky, Chairman, Committee on Intellectual Property and Creative Industries, Russian Union of Industrialists and Entrepreneurs; President, IPChain.