The Balancing Act between Competition and Collaboration among Companies Entering Business Ecosystems
The ecosystem market in Russia is actively developing, but has not fully taken shape yet
The ecosystem market in Russia is very young and hyper-ambitious due to its youth [...] Each player is testing the scope of its product [...] and testing the boundaries of closeness and openness for itself, — Pavel Gontarev, Director, Мail.ru. Digital Technology .
Market players need rules for interaction
What do we believe we will definitely have to pay attention to? First, of course, it’s aspects of competition between companies. The second is security, both informational and personal [...] It’s essential for us to protect citizens and their personal data. Accordingly, we need to determine how we work with [this data], to what extent companies can use it, in what form, whom to give it to, and whom not to give it to, — Vladislav Fedulov, Deputy Minister of Economic Development of the Russian Federation.
There should be rules for these players to interact with each other. Are they competing or cooperating? [...] Everyone, in fact, both competes and cooperates. It seems to me that this is such a new model of an ecosystem and ecosystems for internal development [...] They are governed by the rule of their corporation, — Igor Bogachev, General Director, Zyfra.
Lack of clear regulation due to how young the market is
There’s not a single country in the world that has an established set of legislative acts regulating ecosystems, — Vladislav Fedulov, Deputy Minister of Economic Development of the Russian Federation.
Regulation is already maturing in a high-quality manner on very mature markets [...] In emerging markets, the only thing that is needed is a reaction from the state to what is happening. For example, a response from the antimonopoly [authorities], — Anna Serebryanikova, President, Big Data Association.
Sensitive data complicates dominance of customer ecosystems over product ecosystems
Russia, of course, has more customer ecosystems, including banking ecosystems, primarily customer-oriented ones. At the same time, the latest studies – I literally today received them – show that by age 30, seven out of ten people around the world will hide their data from IT and advertisers in order to control access to this data. Customer ecosystems will experience a certain crisis, — Sergey Solovyev, General Director, Chairman of the Management Board, T1 Group.
Partnerships complicate the development of ecosystems, but have long-term benefits
We all understand that developing an open ecosystem, our product, and our service in partnerships is much more difficult than it is by ourselves [...] However, in the long term, I believe that partnership and interaction make ecosystems and each of the players more mature, more focused on their key expertise, and more successful as part of a general interaction model, — Pavel Gontarev, Director, Мail.ru. Digital Technology .
Minimize competition within a single ecosystem and cooperation
As we can see, the centres of ecosystems are currently state corporations, and I think it’s best to regulate the state’s influence on the creation of ecosystems [...] I believe within each ecosystem it’s essential [...] to kill internal [product] competition in order to reduce the complexity of internal interaction because external competition will always put pressure on any market player, — Sergey Solovyev, General Director, Chairman of the Management Board, T1 Group.
I think the future involves each player being aware of its expertise, increasing the level of maturity of this expertise, and enhancing maturity in partnerships [...] As maturity increases, we will all come to partnerships in one form or another, which will nevertheless stand the test of time and test each other’s boundaries on a periodic basis, — Pavel Gontarev, Director, Мail.ru. Digital Technology .
We offer so-called soft regulation: let us propose the rules by which we will voluntarily live to you, you look at how it works, and then you will have more effective regulation, — Anna Serebryanikova, President, Big Data Association.
Anonymization of data and the opportunity to conceal it
If we’re saying that we have a customer-centric ecosystem, let’s allow the intercompany exchange of anonymized data. There are no risks there. This is essential for ecosystem companies [...] to develop [...] Unfortunately, we are worried that we will accidentally hurt the interests of citizens with this regulation and they will be unhappy, and at age 30, everyone will want to be anonymous. They may want to be anonymous, but [...] they will have to pay for anonymity [...] Those who want to pay for their anonymity will pay for it, while those who want free, accessible services will share their data. This is a normal social contract, — Anna Serebryanikova, President, Big Data Association.
We all know that privacy will become more and more expensive, but I think we’ll reach the point where users only share data with their favourite ecosystem, — Sergey Solovyev, General Director, Chairman of the Management Board, T1 Group.