The Role of Government, Business and Non-Profits in Responding to Sociocultural Challenges
The government, business and non-profits should cooperate in responding to sociocultural challenges
We realized there is a niche that has not yet been sufficiently filled and we have a way we can help in this very diverse sector, in principle. There are numerous non-profits, there are people who help them professionally, and there are even some semblances of production centres. We realized that we can provide two services. First, [government relations] for non-profits since nevertheless non-profits often face misunderstandings with the authorities in one way or another, and the second thing is help in finding funds for implementation and for scaling — Evgeniya Kalacheva, First Deputy General Director, PhosAgro.
This difficult year with COVID nevertheless helped to bring the positions of the government, non-profits, and business very close. And today I truly think the main problem is that we often speak different languages. Today the problem that has united people, united the whole country, and united us in a single gust has helped to bring our languages closer together so that we can understand each other better. I believe the humanization of society as a whole is the main conclusion — Julia Mazanova, Social Policy and Corporate Communications Director Management Company, METALLOINVEST LLC.
When solving sociocultural challenges, it’s essential to keep our desires for help and support at the human level and not at the business level
Let’s honestly admit that many of us are still stuck in the socialist period, when people helped each other very thoughtfully, and it was just like breathing. Then there were some changes that were necessary, that’s for sure, but they strengthened the ego, and quite a lot of indifference appeared, and we definitely need to support the fact that there was a reassessment of values, and this spirit of ours and our cultural code was revived [...] This system of interaction as a business, which has come together, frankly, to preserve a normal way of life [...] like volunteers and non-profits, and it’s absolutely crucial that we support this spirit, not lose this wave under any circumstances, and keep it at the same level — Natalya Poppel, Sustainable Development Advisor to the General Director, Severstal.
Insufficient technical and legal capabilities
Financial support isn’t the only thing that’s important [...] an expert position is very important and technologies are important — Julia Mazanova, Social Policy and Corporate Communications Director Management Company, METALLOINVEST LLC.
I think the opportunities that exist for individuals [shifting tax deduction to non-profits] today, of course, would be interesting for big business because, in this case, we could support them while working with the non-profit sector and also with such additional preferences — Julia Mazanova, Social Policy and Corporate Communications Director Management Company, METALLOINVEST LLC.
Support culture and the desire to help
We support culture on a very large scale because this is our country’s heritage. This is the cultural code that allows us to stand strong in difficult times [...] What exactly is the most important thing that we need to preserve? It’s the energy of people and the desire to help — Natalya Poppel, Sustainable Development Advisor to the General Director, Severstal.
I think atmosphere is a very important conclusion and an essential aspect of working with the non-profit sector. We have clearly been working for many years to create infrastructure and quality of life in all cities where we operate, but we understand that infrastructure cannot come alive without an atmosphere and without the people who will use it, fill it up, and develop it. In this regard, of course, the non-profit sector provides great support for us, since it can create the economy of impressions and develop cultural initiatives and the specific accents that distinguish Zheleznogorsk from Gubkin, Gubkin from Cherepovets, and so on — Julia Mazanova, Social Policy and Corporate Communications Director Management Company, METALLOINVEST LLC.
Support the regions
Just allocating funds [to support the regions] isn’t enough. It’s crucial that above all they are spent correctly on what specific hospitals need so that at this very moment, these specific doctors have the equipment that they can use and know how to operate. We also need to teach them how to work on this equipment. We at least need to help them do this — Julia Mazanova, Social Policy and Corporate Communications Director Management Company, METALLOINVEST LLC.
Create conditions and provide motivation for the government to implement sociocultural projects
For us, the main thing that our government does at the federal level is, above all, create conditions for development, and the government can only create conditions for development with such additional preferences, motivating the non-profit sector to continue developing with the support of business as well — Julia Mazanova, Social Policy and Corporate Communications Director Management Company, METALLOINVEST LLC.