Digital Business and New “Lifeforms” Post-COVID-19
Online will stay, even if it is not imposed
New habits developed during self-isolation and online time have stayed and secured their place in life, — Vladimir Pravdivyy, Chief Executive Officer, Avito.
In any case, after this lockdown we are unlikely to go completely offline. A hybrid form will have a right to exist, — Julia Solovieva, Managing Director, Google Russia.
Online work requires different rules of conduct
The format of remote meetings and cooperation saves a lot of time. On the other hand, we have felt what new moral, ethical and business codes are. They did not exist back then. Like I say, one makes a video call with seven people discretely present. People recorded audio and video. <...> It made a huge difference in terms of confidentiality and product release timing. <...> The lack of rules for interaction <...> resulted in developing them for our professional community on the spot, — Tatyana Ilyushnikova, Deputy Minister of Economic Development of the Russian Federation.
Insufficient digital skills
There is a gap between the necessary digital skills and the fact that our businesses and users do not have enough skills and competencies to navigate in this new world, — Julia Solovieva, Managing Director, Google Russia.
Equal online and offline environments
An office space should also go hybrid. The main thought behind it is not shaping spaces for teams and making them flexible, <...> but also making them equally comfortable for online and offline participants that are brought together for the same events. Their contact needs to be seamless, — Savva Shipov, Deputy General Director - Director for Digital Transformation, URALCHEM.
The gap between office and remote employees
The biggest problem I see is people burning out. Working with remote employees who do not have to go to the office regularly requires a different approach. <...> People get burnt out. We see that they frequently quit to get some rest instead of getting a new job, — Dmitry Komissarov, General Director, MyOffice.
Focusing on digital knowledge is a way out for helping the economy as we see it, — Julia Solovieva, Managing Director, Google Russia.
Companies need to be more flexible to better adapt to ever changing conditions
If we take business, what has the pandemic taught us? First of all, we need to understand that the customer’s behaviour has changed. They have developed new patterns over this year. Companies need to review their strategies in light of these changes, if they want to stay competitive, — Savva Shipov, Deputy General Director - Director for Digital Transformation, URALCHEM.
You can only respond to changes if you delegate and have as few layers as possible in your organization. When you have a team responsible for the product that can make decisions fast depending on the changing customers’ tastes. <...> Culture and organization within companies need to be reviewed, — Savva Shipov, Deputy General Director - Director for Digital Transformation, URALCHEM.